How We Use AI to Brainstorm, Refine, and Launch Stronger Campaigns
- Ryan Tungseth
- 3 days ago
- 2 min read
Prompt: “Give me 10 campaign ideas for [goal]”
Everyone says marketing is about clarity. But clarity is hard when your brain is stuck in a loop of “What if this doesn’t work?”
That’s where AI shines.Not as a shortcut — but as a springboard.Not to replace your strategy — but to refine it.
You’re not using AI for shortcuts — you’re using it for clarity, consistency, and leverage.
Real Talk: Where This Starts
We were building a campaign for a restaurant that wanted to attract more locals on weeknights. Weekends were busy. Weeknights? Crickets. They didn’t want to run deep discounts or gimmicky games — they wanted something thoughtful, brand-aligned, and repeatable.
So we started with this prompt:
“Give me 10 creative campaign ideas to help a restaurant increase weeknight traffic without using discounts.”
What We Got Back
ChatGPT gave us a quick brainstorm:
“Locals’ Night With the Chef”
“Mystery Menu Mondays”
“Family Table Wednesdays”
“Midweek Music Nights”
“Bring a Neighbor Tuesdays”…and five more solid concepts.
This wasn’t the final strategy — it was the start of one. That’s the key: AI gave us ideas we could test, combine, and evolve.
💡 The 3-Step Brainstorm Workflow
1. Generate Without Judgment
Use the prompt to spark ideas quickly. Don’t edit in your head — just let it roll.
2. Zoom In and Refine
Pick 2–3 that have potential and follow up:
“Expand on idea #2 with event names, messaging angles, and social post ideas.”“Write taglines that feel local, friendly, and non-corporate.”
That’s how we turned one loose idea into a layered, community-oriented campaign with personality.
3. Build the Assets with AI as Your Wingman
Once we had the direction, we used AI to spin up:
A rough calendar with themes and content hooks
Social caption drafts
A press release
Headline options for a campaign page
Subject lines for an email push
We edited every piece. But starting with 80% drafts saved hours — and the ideas were more cohesive because they came from the same seed prompt.
⚙️ We're Using This Ourselves, Too
This same framework is driving the Growth Forge Studio site refresh.We’re mapping campaigns, rewriting messaging, and creating stronger funnels — all using this exact brainstorm > refine > build process.
Because here’s the truth:
AI doesn’t replace strategy — it accelerates yours.
And in today’s market, speed + clarity = advantage.
🧰 Try This Prompt
“Give me 10 creative campaign ideas to help [audience] achieve [goal] without [obstacle].”
Then follow up with:
“Which of these is most surprising or emotionally compelling?”“Write 3 headlines and 3 Instagram captions for idea #3.”“Map this idea across email, social, and a landing page.”
This is what it looks like when AI works like a strategist — not just a tool. Want help building your next campaign?At Growth Forge Studio, we don’t just teach AI strategy — we use it daily to help small businesses grow faster and smarter.Let’s turn your next idea into a campaign that clicks.
👉 [Book a quick strategy call] or [Get a free marketing audit] — your choice. Either way, you leave with actionable ideas.
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