Better Ad Targeting with AI: Start with What You Know

Introduction: Your Next Winning Ad Is Hiding in Old Data

The best hooks aren’t pulled from thin air—they’re built from what your audience already cares about. With AI, we can finally stop throwing spaghetti at the wall and start crafting messages that stick.

Step 1: Start with Traits from Social Insights

Using Grok or ChatGPT (via your data), identify what your audience is into. Pull traits from Blog 1, or use this starter:

Prompt to Use

“Based on my website/blog/LinkedIn/X, what do you think my top audience segments are?”

Pro Tip: Upload a few posts if needed to get specific.

Step 2: Build Hooks That Speak Directly

Once you know who you’re talking to, build the hook for them—not for everyone.

Prompt to Use

“Write 5 ad headlines for an audience that is [insert trait] and is struggling with [insert pain point]. Keep them short, smart, and scroll-stopping.”

Example Output:

• “Still writing emails manually? That’s cute.”

• “You sell. AI scales.”

• “3 hours of work, 1 click away.”

Step 3: Refine and Test with Confidence

Now that you've got tight hooks, your targeting becomes sharper. Want to go even further?

Prompt to Use

“Suggest 3 Facebook/Google/X targeting profiles that would match this audience.”

Example Output:

• Interests: Small business automation, ChatGPT, Zapier

• Job titles: Marketing Manager, Startup Founder

• Behaviors: Engaged shoppers, SaaS buyers

Bonus: Want to Reverse-Engineer a Competitor’s Vibe?

“Here’s a link to my competitor’s ad/post. What does it reveal about their target audience? Suggest 3 ways I can stand out.”

Wrap-Up: Smart Targeting Starts with Smart Listening

You already have the data. AI helps you turn it into results. Let’s bring it home with a real-life story...

📌 Next Step: See how one underperforming ad became a conversion winner with AI in → From Flop to Fix.