case study
Hedge Heads
From Podcast to Premium Platform: Building a Scalable Content Engine for Commodity Traders
overview
Hedge Heads is a bold voice in agricultural markets, led by professional traders. Originally launched as a podcast, the brand has grown into a trusted platform for farmers and ag market professionals looking for practical, timely insights. Growth Forge Studio partnered with Hedge Heads to build the content systems, strategy, and tools needed to support growth and monetize their expertise.
what we did:
Built a Repeatable Content Engine
We created a process that takes a single podcast episode and turns it into a full suite of marketing and subscriber content:
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Podcast episode (audio and video)
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Weekly newsletter and newspaper column
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Market alerts and Insider-exclusive updates
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Short-form social video clips
The entire process is streamlined and scalable, combining AI tools like ChatGPT, Descript, and CapCut with strategic human input to ensure quality and relevance.
Platform Upgrade
As the brand grew, we helped transition Hedge Heads to a better web platform with:
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Cleaner design and faster load times
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Stronger integration with email signups and subscriptions
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Back-end improvements to manage paid content and analytics
Insider Subscription Launch
To deepen engagement and create recurring revenue, we developed the Hedge Heads Insider subscription. This includes:
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Exclusive weekly content with deeper market commentary
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Trade previews and insights not shared publicly
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Email onboarding sequences and retention messaging
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A tiered content publishing plan that balances public and paid value
How Growth Forge Made the Difference
To deepen engagement and create recurring revenue, we developed the Hedge Heads Insider subscription. This includes:
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Strategic Simplicity: We designed efficient systems so the team could focus on content, not production headaches.
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AI + Human Workflow: Used AI tools for speed, but kept strategy and tone in human hands.
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Subscription-Ready Funnel: Structured free and paid content into a seamless experience that builds loyalty and monetizes effectively.
RESULTS
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Full podcast-to-content rollout completed in under 48 hours each week
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Weekly email campaign syndicated to local and regional newspapers
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Website and content upgrades now support a growing paid subscriber base
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Insider subscription converting 20% of regular listeners into paying members
snapshot
weekly workflow
Predictable, high-quality content delivery
Paid Launch
Listener Conversion
web platform
key area
impact
Faster, simpler, more subscriber-focused
Insider program generating recurring revenue
Listener Conversion
20% of listeners now Insider subscribers